IPC media.
With more than 60 iconic media brands, IPC
creates content for multiple platforms, across print, online, mobile, tablets
and events. As the UK's leading consumer magazine publisher we engage
with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award
winning portfolio of websites reaches over 25 million users globally every
month.
IPC Media is committed to working in
partnership with its consumers, advertisers, business partners and employees to
deliver exceptional value, service, innovation and creativity.
Pinpointing exactly how far
IPC's roots stretch back into the midst of publishing history is a complicated
business. The International Publishing Corporation Ltd was formed in 1963
following the merger of the UK's three leading magazine publishers - George
Newnes, Odhams Press and Fleetway Publications - who came together with the
Mirror Group to form the International Publishing Corporation (IPC). And IPC
Magazines was created five years later, in 1968. But those three original
magazine businesses each had their own illustrious history, having been
established in 1881, 1890 and 1880 respectively, with a number of the titles
they launched in the late 19th Century still being published today under the
IPC umbrella. And when The Field, launched in 1853, joined the IPC stable in
1994 following the acquisition of Harmsworth Magazines, it saw our family tree
reach back even further.
IPC media had a division on Celebrity and
Fashion aimed at woman of many ages
Lifestyle - Woman and Woman's Own lead the general interest
women's weekly sector.
Traditional – ‘woman’s weekly’ says in the
name its aimed at women, Packed full of
inspiring, helpful and useful ideas and information for women who are the heart
of their homes and families, it offers a unique mix of practical, compelling
and up-to-the minute content.
Real life ‘pick me up’
showing stories of peoples real life stories and disasters
All aimed at women over 30,
or typical housewives.
IPC could be the an
appropriate publisher for a new music magazine because it has a well-known
background of successful magazines and is published on line and printed making
it more wide spread across the UK.
I feel IPC would go for a
pop magazine as pop is seen as a more girly genre of music and a lot of their
magazines are aimed at women and girls
Bauer media might be more
appropriate for a music magazine as it is more, modern, with their slogan being
‘we think popular’ considering music magazines are typically aimed at a younger
era a newer more modern approach may work better.
