Glossary of terms (Magazines)

Distributor: A company that warehouses and ships books or magazines to retail outlets. 

Double-sided: Printing on both sides of a sheet of paper.

Footer: A headline title or other special text that appears at the bottom of a page. 

Format (noun): The size, style, number of pages, and other printing requirements of a piece to be printed. 

Format (verb): To apply and style font to raw copy in a layout. 

Gutter: The inner margins of two facing pages or columns in a publication.

Header:
A headline or title that appears at the top of a page.

Headline:
The display-size text, usually placed at the top of an article or advertisement, that summarizes the message or acts as an attention-getter.

Layout (noun):The compilation of text and graphics on a page.

Layout (verb):The task of arranging art, text and other graphic elements on a page. See also "design."

Mockup:
A visual presentation of a design or page layout that approximates what the final printed piece might look like.

Page layout:
The assembly of the elements on a page, including text and graphics. Also called page composition or page makeup.

Airbrush (verb):
To retouch photographic images with dye sprayed from a small, high-pressure gun (also known as an airbrush, noun). Similar retouching can be performed digitally with the use of image-manipulation software.

bar code:
A series of vertical lines that identify the magazine, the magazine's publisher, and the magazine's price.

blow up (verb):
To enlarge an image, either photographically or digitally.