New magazine cover analasys.

There are no adverts on the front cover to maximise room for more story teasers and gossip.
The bar code is at the bottom on the left of the cover so that it’s out of the way of the stories.
The main colours of ‘heat’ magazine are red, white and black. The red text implies urgency, and stands out against the white background, so does the black. These colours are used because they are simple and effective, someone looking at magazines in a shop would immediately be drawn to the large amount of red used on the cover of this.
The main cover image is a picture of Victoria Beckham to draw in attention because everyone knows who she is so they may be interested in stories and gossip about her life. This draws the reader to buy the magazine.
The price is £1.65, and is positioned between the masthead and strapline. This makes it visible but discreet and not distracting from the rest of the front cover. The date is placed alongside the price, so that it too doesn’t distract from the rest of the front cover. There is only one feature article photograph on the cover of this issue of heat, making it appear less cluttered so the main headline stands out further, and shows how important it is. Clearly the stories presented in this issue are bigger than usual, as heat is usually cluttered. There are 3 fonts used on the whole cover – one is for the main headline, and has the biggest size. This distinguishes that it goes with the biggest picture, and that it is the main headline. The second is for the slightly less important information, but you can tell that it is still important because it’s written in capitals. Putting the words in capitals makes them stand out and look important, as if the magazine is shouting to you because something is so shocking. The last font used is that for the masthead. The masthead is not in capitals which tells you that the magazine is informal and friendly, and gives a general idea of how the information will be shown throughout. It is written in red, making it vibrant and making it stand out, red can mean romance or love, which heat has a lot to do with, e.g. gossip on celebrity relationships.
The strapline ‘This week’s hottest celebrity news’ clearly indicates the genre (gossip) and content of the magazine, so you don’t need to flick through it to see if you’d be interested.
Heat magazine is issued once a week, making £1.65 fairly expensive for a weekly magazine, however it isn’t essential that you buy each one and is cheaper if you subscribe. It also means that the news in it is fairly up to date, so you know what’s happening as soon as it happens.
A puff covers the bottom half of the article photograph. The purpose of this is to explain in short what the article inside will be about, and draw in buyers.
The teaser at the bottom of the front cover tempts people to buy the magazine with ‘THE BRAND NEW MAGAZINE EVERYONE’S TALKING ABOUT’. Free magazines and other items inside make it seem a better deal for the price, which makes you more likely to buy the magazine.